CNN “reads voters’ minds”
On Tuesday, CNN gave neuromarketing a shot to see if they could find out what undecided voters in California really thought about the candidates. (Watch the video report here.)
CNN reporter, Randi Kaye, explained that: “Voters may say they prefer one candidate, but the brain actually knows better. It’s not a lie, but an inarticulated truth.”
Through EEG tests, skin conductance tests, and by recording the movements of the corrugator supercilii muscle — the one that furrows the brow — neuromarketing firm, Lucid Systems, found that several of the undecided voters who said they had no preference actually preferred one candidate over the others (their brains reacted ‘positively’ to one candidate and not the others).
You can try for yourself Harvard University’s Implicit Association Test for Presidential Candidates. As the Harvard researchers say:
It is well known that people don’t always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’.
Find out what’s on your mind regarding the candidates!